Ranchero Cellars

Central Coast AVA

A Paso Robles' winemaker/cowgirl with a passion for Rhone-style wines


Based in Paso Robles, California, Ranchero Cellars was founded in 2002 by Amy Butler, a winemaker/cowgirl with a passion for Rhone-style wines and experimenting with lesser-known varietals. The concept behind her Ranchero Cellars brand is to pay homage to the spur-jangling vaqueros of the old west and the cowboy kitsch culture of 1950s America - plus, it’s a tribute to Amy’s 1960 Ford Ranchero (which she says is the coolest car ever).

Amy grew up in the small town of Ridgecrest, California and began pursuing winemaking while studying fermentation sciences at UC Davis. After graduating in 1997, Amy quickly secured a wine laboratory job in nearby Napa Valley, and followed that up with winemaking stints at Stag’s Leap Wine Cellars and Schramsberg Winery, where she worked as assistant winemaker. Despite a promising developing career in Napa Valley, Amy longed for something more and was inspired by the sense of individuality in Paso Robles. She saw Paso Robles and the Central Coast as a wide-open opportunity to help define the future of California wine and made the move there in 2002. By the way, We believe the coolest thing that we can offer this wine to our Garagiste Series Wine Club members. Thank you Amy!

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Amy Butler - Winemaker / Cowgirl