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Piro Wine Company

Santa Maria Valley AVA

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Marc has picked up different methods, tricks, and secrets, and eventually tied them together into his own unique winemaking style.


Marc Piro knew he wanted to be a winemaker when he was nine years old. The memory is still fresh in his mind, as he sat in the crowded backseat of his family's beige Mercedes diesel station wagon, driving through the vineyards of Sonoma's Dry Creek Valley. He was inspired and announced, "Mom, I want a vineyard." That was over twenty years ago, and now Marc Piro is the proud owner and winemaker of Piro Wine Company, an ultra-boutique Pinot Noir producer nestled in the Santa Maria Valley of California's central coast.

The San Rafael native grew up a stone's throw away from Napa Valley and remembers the enchanting wine country having a pull on him early on. He also remembers playing in his father's wine cellar and enjoyed cooking from a young age. It seems he was always destined to find his way into the winery business.

Marc went on to attend the University of San Diego where he earned his degree in Business and spent time dabbling in homebrewing; but, the persistent lure of the vineyards and wine country lifestyle made him realize where his true calling was.

After graduating, Marc made his way down to New Zealand where he worked his first job in the winemaking business - a night shift at a custom crush facility in Gisborne. He also spent time at Villa Maria on the South Island before making his way back to California for a stint at Thacher in Paso Robles. It was here that Marc met legendary Argentine winemaker Santiago Achavel who offered him a job at his Achaval-Ferrer Winery in Argentina.

His journey continued in 2012, when Marc won the Jimmy Mancbach Memorial Scholarship, which set him up with an internship at the highly acclaimed Au Bon Climat Winery back on California's Central Coast. Following the internship, Marc landed at the pioneering winery, Vasse Felix in Austrialia's Margaret River region, but found his way back to Au Bon Climat the following year and he's been there ever since.

Both Jim Clendenen and Bob Lindquist, the legendary vintners of Santa Barbara County's Au Bon Climat and Qupé, respectively, have been supportive of Marc Piro's journey, especially when he decided it was time to launch a label of his own, Piro Wine Company. In 2014, Marc made his first 100 cases of Pinot Noir from the Presqu'ile Vineyard and was on his way.

"I only want to do Pinot Noir," Marc has said of his Piro Wine Company vision. He currently sources fruit from the Presqu'ile Vineyard and Runway Vineyard, two of the most celebrated Pinot Noir vineyards in the Santa Maria Valley, and he's releasing just about 500 cases total each year.

From Jim and Bob, and each international experience along the way, Marc has picked up different methods, tricks, and secrets, and eventually tied them together into his own unique winemaking style. As he puts it, "I strive to make Old World - style wines from the New World: extremely delicious wines of balance, elegance and structure." While still in its infancy, Piro Wine Company is certainly off to a strong start with several 90+ ratings already achieved.

The Piro wine label is a story of its own. The artwork is done by Joe Brubaker, a Bay Area sculptor, who specializes in wooden sculptures using reclaimed wood. Marc and Joe have bonded over their artistry - while Joe uses wood and creates his sculptures, Marc uses grapes to create his wine. For both of them, they use a raw material and completely transform it into something that is beautiful and unique. For the Runway Pinot Noir label, Marc selected a fitting image of a seemingly runway-ready woman in red.

We are delighted to offer this award-winning Piro Pinot Noir to our wine club members.


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