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Hearthstone Vineyard & Winery

Paso Robles AVA

Producing exceptional wines and creative blends that are distinctly their own

Located in the heart of historic Adelaida, Hearthstone Vineyard and Winery is perched in the quiet, majestic foothills of Paso Robles’ westside region. This incredible 40- acre vineyard site is home to one of the country’s top horticulturists who, after 32 years of growing vegetables, decided it would be much more fun growing wine grapes!

Hoy Buell is a Cal Poly, San Luis Obispo graduate who has always had a knack for planting and growing. Back in 1979, he established Greenheart Farms in nearby Arroyo Grande. Greenheart is now one of California’s leading vegetable transplant producers, and one of the largest nurseries in the nation. Growing a wide variety of flowers, cyclamen, poinsettias, roses, herbs and vegetable transplants for farmers and wholesalers, Hoy’s experience and expertise is across the board. It was only natural to add wine grapes into the mix. Working in Arroyo Grande, Hoy found himself in the heart of Central Coast wine country and it was hard to ignore the thriving vineyards he saw in nearly every direction.

It wasn’t long before Hoy was exploring San Luis Obispo County’s wine country, visiting wineries on the weekends and collecting the fine wines from these small family estates. He even purchased a ‘weekend sanctuary’ ranch in the historic Adelaida hills of Paso Robles where he was completely surrounded by world-class growers and some of the region’s top wineries. Hoy was fascinated by the winery culture, and by 1998, was growing and grafting hundreds of acres of wine grape plants for local growers.

In the spring of 1999, he decided to plant a vineyard of his own. After searching for the best wine grape land in the area, Hoy found a rugged and rocky hillside location adjoining his country ranch in Adelaida - and the rest is history! Hearthstone Vineyard & Winery was born. Now, with a horticulturist who’s as experienced as Hoy Buell is, one can imagine this was not your average vineyard. No, this vineyard is easily one of the most meticulously planted and diverse vineyards in all of Paso Robles. Not only does the Hearthstone Vineyard include twenty different varietals, but Hoy further diversified the vineyard with up to seven different clones per grape.

According to Hoy, “Diversity is more interesting!” and this variety of grapes allows for a broad range of wines, blends, and styles. “My intent is to grow most of my favorite varieties and make interesting blends as well as straight varietals. We have several of the popular wine blends found in the world, but of course are unique to our style and terroir,” explains Hoy. Some of these favorite varietals include Zinfandel, Syrah, Pinot Noir, Grenache, Mourvèdre, Cabernet Sauvignon, Cabernet Franc, Malbec, Tempranillo, Sangiovese, Brunello, Viognier and Roussanne - just to name a few!

Hearthstone’s wines are made by passionate winemaker Paul Ayers, who, with twenty years of winemaking experience in Paso Robles, shares a common vision with Hoy to produce exceptional wines and creative blends that are distinctly their own. Since Hearthstone’s first vintage debut in 2003, the exceptional quality of the wines has been reflected in the number of awards garnered at competitions around the country. There are literally just too many to count!

With a passion for growing and farming also comes a natural love for the environment, which is why Hoy Buell ensures his operations are completely sustainable. Not only is Hearthstone Vineyard maintained as sustainable, but his Greenheart Farms company also became certified sustainable in 2011 making the vegetable nursery the first sustainable one in the United States. His efforts in creating magnificent natural habitats have certainly paid off as his vines, and his vegetables, produce higher quality products each year. Hearthstone wines are made just down the road from the estate vineyard at the well equipped Denner Winery. Here, the Hearthstone wines have access to the finest equipment and storage capabilities and Hoy couldn’t be happier with the affect it’s had on his award-winning wines.

Hearthstone’s name, by the way, comes from the word hearth, meaning heat or fireplace, and symbolizes the home and feelings of warmth and love. Hoy wanted his wines to be approachable, his winery to be casual and inviting, and his staff to be friendly and knowledgeable. It seems he has succeeded on all accounts, as Hearthstone Vineyard & Winery has become the sweetheart of Paso Robles’ Adelaida region. We invite you to enjoy this special selection from Hearthstone, and drink it surrounded by your own loved ones. Cheers!

About the Vineyard

Picture of About the Vineyard

The Hearthstone Estate Vineyard sits at an elevation of 1,400 feet in the Adelaida hills of westside Paso Robles. Hoy Buell chose this site for its dynamic weather conditions and hilly topography that would benefit a wide range of varietals and varietal clones. He planted the 40-acre vineyard in 1999 and by using minimalist natural practices that are unique and specific to this land, the vines have produced lower yields and higher quality fruit with each vintage.

The Hearthstone Vineyard receives varied coastal mountain weather, which translates to both vines and fruit that are hearty in character. This location, along with the high altitude and significant temperature fluctuations, makes for a short growing season and small harvests. The fruit from this site is extremely limited, but it is among the most concentrated and distinctive in the region.

Paul Ayers - Winemaker

Picture of Paul Ayers - Winemaker

From assistant winemaking at Mission View and Robert Hall wineries to serving as principal winemaker to San Marcos Creek Winery and Paso Robles Wine Services, Paul has been involved with every aspect of the winemaking process. He brings exceptional experience and passion to Hoy Buell and Hearthstone Vineyard and Winery, a place that has truly become the perfect home for him.

Like Hoy, Paul also enjoys the diversity of working with various varietals and clones. The variety forces Paul to work in small batches, where he can retain the subtle variation of flavors that each clone possesses and in turn, produce wines that are layered, complex, and distinctly Hearthstone in style.

According to Paul, "Quality is the focus at Hearthstone and by working with small lots, I am able to extract the best qualities from the fruit and age it to deliver wines with a nice level of oak integration. I am always looking to improve the quality of the wines.” With his dedication, it's no surprise that Hearthstone receives the accolades and recognition that it does.