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Furthermore Wines

Central Coast AVA


On a mission to produce Pinot Noir from the best regions and vineyards in California

Founded by two lifelong friends, Chad Richard and Bob Zeches, Furthermore Wines is a boutique new label that explores how Pinot Noir expresses itself throughout California. Since beginning the journey in 2006, the winery has grown to include several small-lot, vineyard-designated Pinot Noirs from as far south as Sta. Rita Hills in Santa Barbara and as far north as Yorkville Highlands in Mendocino County, each wine distinctively different and representative of the terroir and region from which it was grown. This unique vision, along with the impressive industry praise and accolades received in the last few years, has made Furthermore Pinot Noir an exciting new addition to California’s Pinot Noir industry.

Prior to entering the wine business professionally, Chad and Bob were what you would consider serial entrepreneurs. Bob is involved with several high-tech startups and has years of experience in science and engineering research, while Chad has a past in digital media and is currently the Sr. V.P. of Business and Corporate Development at YELP (after serving six years as Apple’s Sr. Director of Product Marketing). Both are very successful and business savvy in their own right, and when the idea came about to create a startup around their passion for Pinot Noir, it seemed like a no-brainer.

In 2006, the friends had an opportunity to craft two barrels of Pinot Noir from the Bohemian Vineyard in Freestone, a small community in western Sonoma County. The wine was made at San Francisco’s Crushpad winemaking facility and Furthermore Pinot Noir was suddenly a reality.

Since the beginning, Chad and Bob have made it their mission to collaborate with the best coastal growers throughout California. Each of their wines is made in miniscule quantities and the vineyard sources are among the most respected and desirable in the state. In 2011, the pair purchased their first estate vineyard which they named Nevina, after Chad's daughter, and in 2015, they purchased Graton Ridge Cellars and established another estate vineyard, Graton Ridge Vineyard. This began a new chapter for them by establishing a tasting room and moving their winemaking operations to their current home just north of Sebastopol.

Since the inaugural vintage, the Furthermore team has garnered several awards, including being named the Andre Tchelistcheff Winemakers of the Year at the 2015 San Francisco International Wine Competition. Such a prestigious accolade speaks volumes to the level of artistry and talent this team possesses. We hope our Pinot Noir Club members enjoy their latest release. Cheers!

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Ross Cobb- Winemaker

Picture of Ross Cobb- Winemaker

Renowned winemaker Ross Cobb joined the Furthermore Wines team in 2019 and has already greatly elevated the exceptional wine program. Ross brings more than twenty years of notable winemaking experience, working at many great wineries including Williams Selyem, Flowers, and his own family winery, Cobb Wines. Over the years, he has built a reputation as a Pinot Noir specialist.

Born in Northern California, Ross traveled with his family throughout his youth, visiting Europe, Asia, Africa, and even living in the Middle East. He went on to study Biology at the University of California, Santa Cruz, but after he began helping his father with the planting of Coastlands Vineyard on the Sonoma Coast, his interests changed. Ross fell in love with the process of growing grapes and switched his major to agroecology and sustainable agriculture.

While working for various producers, Ross has honed his winemaking skills and developed a special talent for crafting Sonoma Pinot Noirs. He approaches his work with an extreme dedication to craft in both viticulture and winemaking, and has earned a reputation for producing benchmark single-vineyard wines.