Furthermore Pinot Noir

Central Coast AVA

Limited-edition bottlings from California’s best vineyards


Founded by two lifelong friends, Chad Richard and Bob Zeches, Furthermore Pinot Noir is a boutique new label that explores how Pinot Noir expresses itself throughout California.

Since beginning the journey in 2006, the winery has grown to include ten small-lot, vineyard-designated Pinot Noirs from as far south as Sta. Rita Hills in Santa Barbara and as far north as Yorkville Highlands in Mendocino County, each wine distinctively different and representative of the terroir and region from which it was grown. This unique vision, along with the impressive industry praise and accolades received in the last few years, has made Furthermore Pinot Noir an exciting new addition to California’s Pinot Noir industry.

Prior to entering the wine business professionally, Chad and Bob were what you would consider serial entrepreneurs. Bob is involved with several high-tech startups and has years of experience in science and engineering research, while Chad has a past in digital media and is currently the Sr. V.P. of Business and Corporate Development at YELP (after serving six years as Apple’s Sr. Director of Product Marketing). Both are very successful and business savvy in their own right, and when the idea came about to create a startup around their passion for Pinot Noir, it seemed like a no-brainer.

In 2006, the friends had an opportunity to craft two barrels of Pinot Noir from the Bohemian Vineyard in Freestone, a small community in western Sonoma County. The wine was made at San Francisco’s Crushpad winemaking facility and Furthermore Pinot Noir was suddenly a reality. Crushpad has since closed its doors and Furthermore’s wines are now made at an artisan urban winery in San Francisco called ROAR Wines.

Since beginning the winery, Chad and Bob have made it their mission to collaborate with the best coastal growers throughout California. Each of their wines are made in minuscule quantities and the vineyard sources are among the most respected and desirable in the state. In 2011, the pair purchased their first estate vineyard which they named Nevina, after Chad’s daughter. Working together with consulting winemaker Shalini Sekhar, the Furthermore team has crafted numerous award-winning wines and in 2015 they were named the Andre Tchelistcheff Winemakers of the Year at the San Francisco International Wine Competition. Such a prestigious accolade for newcomers to the industry speaks volumes to the level of artistry and talent this team possesses. We hope you enjoy their latest release. Cheers!

Featured Wines

Shalini Sekhar - Consulting Winemaker

The winemaking efforts at Furthermore Pinot Noir are shared by founders Chad Richard and Bob Zeches, with consulting assistance from Shalini Sekhar. Shalini gained winemaking experience from industry leaders Rosenblum Cellars, Stags Leap Wine Cellars, and William Selyem, the latter being where she honed her skills at crafting premium Pinot Noir. She also became the cellar master at a custom crush business where she managed the day-to-day cellar operations for over 40 wineries and continues to make wines for a number of clients today. Shalini, Chad, and Bob share an incredible passion for Pinot Noir and work together to craft terroir-driven, vineyard-designated wines from among the best properties in California wine country.