Napa Valley AVA

An excellent sister label to Ahnfeldt Wines

When Bruce Ahnfeldt was only fifteen, he went into business with his older brother and leased a 10-acre orchard in Los Altos Hills, just above the city of San Jose. For the next few years, the Ahnfeldt brothers spent a good deal of their time and all their summers growing, picking, drying and finally selling the apricots. It was Bruce’s first taste of agribusiness, and it wouldn’t be the last.

In the 1970’s, Bruce Ahnfeldt was studying Business Management at San Jose State. He then moved on to Lincoln University’s School of Law and began law practice in 1979, just as Silicon Valley was beginning its incredible eruption onto the world’s stage. Bruce took a particular case that centered around Mare Island and most of the plaintiffs were either from Napa Valley or the town of Vallejo. The young lawyer found himself still practicing in San Jose, but spent much of his time around Napa. In 1985, Bruce moved permanently to Napa Valley where he found a building site for a home that also contained a five-acre planting of Cabernet Sauvignon. This move was significant in that it fulfilled his longing to return to agribusiness. Bruce began nurturing his vines and started selling his fruit once the vines were viable. For the next two decades, Bruce acquired several other small parcels in various parts of Napa Valley, including more than 20 prime vineyard acres. His son Garrett now oversees the multiple vineyard properties with his own vineyard management company.

In 2002, Bruce launched Ahnfeldt Wines with the help of consulting winemaker Craig MacLean and the first Merlot release garnered 94 Points. Almost immediately, hundreds of collectors and drinkers wanted to buy his wine! Ahnfeldt Wines was a success. In 2006, Bruce decided to start another label he and his wife-to-be Celeste named "Provocative." They wanted a name that would draw people in, cause a reaction, and easily stay in their memory. Unlike the bolder, richer style of the Ahnfeldt brand, the Provocative wines would be lighter, more approachable upon release, and very drinkable – aiming to please a wide range of palates. These wines are all made by Bruce’s current consulting winemaker, Paul Hobbs, whose wines have achieved national and international acclaim. Paul Hobbs has also been named Wine Personality of the Year – twice – by Robert Parker. We hope you enjoy a taste of Provocative wine, an excellent sister label to Ahnfeldt Wines, but impressive enough to stand on its own. Cheers!

Featured Wines

Bruce Ahnfeldt - Owner

Dear Platinum Series Wine Club Members,

We are pleased and excited to share our 2010 Ahnfeldt Reserve Merlot with you. The grapes for this wine come from a five acre vineyard in the heart of Napa Valley, which we planted in 1998. The soil is deep clay, which Merlot loves! We have had many great vintages of Merlot from this vineyard, beginning with our first vintage in 2002.

After growing and selling grapes in the Napa Valley since 1986, we decided to jump into the wine business. In 2002, we produced Cabernet Sauvignon and Merlot wine. We have expanded our wine portfolio to include more Cabernets, Red Blends, an occasional Syrah, and a variety of whites under the Ahnfeldt brand, as well as Provacative and Carducci wines.

In America’s largest wine competition, the San Francisco Chronicle Wine Competition in 2013, our 2010 Reserve Merlot was awarded Best of Class! Our consulting winemaker, Paul Hobbs, has created another beautiful wine. We feature all of our wines at our downtown Napa tasting house – Uncorked at Oxbow. Please come and get Uncorked with us!


Bruce Ahnfeldt