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Gold Medal Wine Club
5330 Debbie Road, Suite 200
Santa Barbara, California 93111
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Gary Farrell Vineyards - Sonoma County

91 Points - Wine Enthusiast magazine

For Gary Farrell, it was simply a case of country over city---or more specifically, a life altering decision where his overwhelming choice was the beautiful Sonoma County landscape of Northern California.

Having grown up in the storied Rose Bowl setting of Pasadena much further south, the then 19-year-old Farrell decided to leave the smog and pollution behind and attend college in less populated and majestically appointed Northern California. He arrived in Sonoma on a particularly idyllic and crisp April day in 1970 and has stayed there ever since. While obtaining a political science degree from Sonoma State, he began experimenting with various types of fermentations, mostly beers, which eventually led him into the wine industry. Farrell was able to support himself during these early, formulative years by apprenticing to a number of Sonoma winery luminaries who included Tom Dehlinger, Robert Stemmler, Joe Rochioli and Davis Bynum to name a few.

By 1978, his work so impressed Davis Bynum that he was offered the winemaker position at Bynum’s bucolic facility, and where he eventually made the wines for both Limerick Lane and Rochioli wineries. His relationship with Davis Bynum continued to flourish along with his growing reputation as one of Sonoma’s premiere winemakers.

By 1982, Gary Farrell decided it was time to produce his own wine and set about to produce his first release. The initial edition of Gary Farrell Wines was a mere 50 cases of Gary Farrell Vineyards Rochioli Vineyard Pinot Noir, the first vineyard-designated wines produced from the heralded Sonoma vineyard. For the next fifteen years, Gary Farrell wines experienced what could correctly be called a modest growth rate along with an incredible degree of consumer acceptance.

“What has always been most important to me,” Farrell recently stated, “was that my wines have clearly focused on subtlety, balance and elegance. I have never really been interested in high extract or overtly jammy wines, even though a number of the leading wine critics prefer these styles of wine.”

Gary Farrell’s traditional approach to the modern wine business is quite refreshing in this age of highly stylized and sensory-perceptive wines. His favorite grape of choice is the incredibly difficult Pinot Noir that offers winemakers the ultimate challenge and which requires the gentlest handling to be successfully made.

A little over four years ago, Farrell, now 51, realized his lifelong dream and completed his new state-of-the-art winery facility located off Westside Road in Sonoma. The buildings occupy a prime ridge side site that looks south over the entire majestic Russian River Valley and directly down towards the engaging hills of neighboring Green Valley. But don’t let the postcard perfect views fool you; Gary Farrell Winery is all about winemaking ease and ultimate quality.

“Our new winery doesn’t allow for any compromise with respect of winemaking,” Farrell explained. “For instance, we hand sort our fruit at a dawdling 1 ½ tons per hour, which is probably among the slowest rates in the industry. Then, all our fruit is placed on a conveyor, rather than screw pushed. It takes a lot longer to do but is extremely gentle on the fruit. Such handling shows up in the quality of the wines.”

Farrell is impassioned about his wines that are by most standards understated and smacking of cultivated elegance. He credits the vineyards that grow the grapes for the ultimate quality his wines continuously enjoy.

Gary Farrell Vineyards and Winery currently produce around 17,000 cases, a level that was first reached in 2001 and a level with which Farrell himself is completely comfortable. Gary sees no need to increase his production (another refreshing distinction between Farrell and some of his competitors) in the foreseeable future.

“Since we are a 100% hands on winery,” he confided, “I still do most of the work without much help. I have no assistant winemaker and can still experiment whenever I feel the need or challenge. I must say it’s pretty fabulous.”

Such unbounded enthusiasm is most welcome from a man whose reputation in the wine business has always placed the consumer ahead of the wine critic regarding his wines. With his wife Debbie now also involved in the winery, Gary Farrell is that rare, fulfilled winery owner complete with a sparkling reputation among his peers.

It is with the greatest pleasure that we share this month’s Platinum Series Wine Club selection from Gary Farrell Vineyards and Winery with you. We know the experience will be most enjoyable!